seo company

Your search engine marketing can be enhanced by regular blogging

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content through a blog. Traffic to our site increased four-fold when we started blogging, with a marked increase in our exposure for selected keywords in... More
seo company

Use Search engine marketing (SEM) to convert website visitors to leads

Most online marketers that actually take the time to analyse their visitor statistics, get excited when they see traffic volumes increasing (don’t we all?). The thing about raw traffic is that it doesn't necessarily drive targeted sales leads. Generating visitor traffic is not the most difficult thing; converting them into tangible... More
seo company

Organic Google SEO should always precede your social media activities

Creating an effective Google SEO programme driven by a targeted keyword strategy is the foundation of any successful online marketing programme. Google SEO is the ultimate 'pull' marketing channel, but it's certainly not as simple a task as it sounds. It does take a lot of effort and time (and some upfront investment)… More
seo company

Google optimisation may be at risk in Google's quest for obscene profits

It’s been an interesting few years for those in the keyword search industry. Google has made some particularly fundamental changes that I believe clearly signal their strategic direction regarding search rankings. And it's not about Google optimisation either! Simply optimising the ‘on-page’ elements of a website… More