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Keyword strategy – How page strength can easily be diluted by greed

A common issue of poor SEO (Search Engine Optimisation) is where multiple keywords are targeted within a single page, diluting the page's overall performance. There may be numerous reasons why a multiple-keyword strategy has been deployed, but a primary one will be a bit of greed in trying to get more value out of a web page than is due to it… More
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Google organic keyword search outperforms social media once again

According to recent research, organic keyword search through Google outperformed social media in terms of overall traffic generated in 2017. This is a reversal of a trend that began in 2014 where social media dominated search traffic volumes. In 2017 Google keyword search accounted for around 35% of all site visits. This was based on a research cohort… More
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You don't have to be an SEO expert to increase traffic to your website

Your blog can be a really powerful vehicle to generate organic keyword-based traffic and improve your Google SERP search results. Best of all you don't have to be an SEO expert to increase your website traffic. The smart blogger targets each post with a specific keyword, maximizing the return on time invested… More
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The long-term value of organic search engine optimisation for your website

If you aren’t currently working on an organic search engine optimisation programme for your website, then you’re going to miss out on lots of qualified sales leads. Once your site is fully optimised and has been indexed by Google, you will start to see a marked increase in qualified sales leads coming through your website... More
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Quantity of Google indexed pages in a website influences sales lead volume

According to online research data published by HubSpot, the quantity of Google indexed pages on a website has a direct correlation with the volume of sales leads. Statistics reveal that sites with blogs generate 55% more visitor traffic than sites that don't publish fresh blog content regularly. Blogging is an effective… More
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Inbound link building is the hardest SEO activity, but it really works!

A number of years back it was just about good enough to carry out decent 'on-page' optimisation of your website in order to get a good ranking in Google SERPs (Search Engine Results Pages). However, today inbound link building is what can really make your website outperform your competitors, but it does take… More