Your search engine marketing can be enhanced by regular blogging

One of the key factors in creating a powerful online presence and an effective search marketing programme, is to generate good quality indexable content. Some of the most popular methods of creating keyword targeted content are articles, web pages and blogs.

According to a HubSpot study, small businesses that blog get 55% more website visitors than those that don’t. This dynamic has been borne out by our own experience. Traffic to our site increased four-fold when we started blogging, with a marked increase in our exposure for selected keywords in Google SERPs (Search Engine Results Pages).

If you have a reasonable long list of keywords or phrases that you want to be found for in Google, it’s quite a challenge to develop enough web pages under your main and sub-menu structure without being repetitive.

A blog is a great platform for a more informal style of content and it allows you to create a wide range of targeted content without bloating your website. HubSpot also reports that an active blog generates 6.9 times more organic search engine traffic than non-blogging sites.

There is no hard and fast rule dictating how frequently you should post on your blog, but it’s fair to say that the more regularly you post, the quicker your site will start to generate additional traffic.

Just don’t forget that the value of a blog is to create content that is valuable, relevant and meaningful to readers. Generating rubbish won’t help your search engine marketing efforts at all.

Note: Organic search traffic is activity generated through normal Google keyword search and excludes ‘paid-for’ traffic from AdWords or any other PPC means.

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