You may ask the question: “What is Google SERP?” In short it stands for ‘Search Engine Results Pages’.
When someone makes an organic keyword search into the Google search box, the set of results that are subsequently displayed for that keyword are known as the SERPs. These pages should be the end goal for all website owners and SEO activities. The first page of the SERP is the gold medal page, with most search clicks being made on listings on it. The number of clicks made on Page 2 (silver medal), Page 3 (bronze medal) and beyond (no-one cares about these pages) get substantially smaller as you go deeper into the pages.
Getting your website to appear on Page 1 of Google SERP is no simple task. Bear in mind that all serious website operators want their site to be found on Page 1, but there are only 10 spots for organic listings, plus all the paid listing and other snippets that Google presents. So the question is, “how can you get your site onto Page 1?” If your site has very high domain and page authority in Google, plus you have lots of high quality backlinks and popular content, you may just get lucky.
These factors certainly make a massive difference to your potential of appearing on Page 1 of the SERPs, but you really do have to optimise all your pages, content and images using legitimate and Google-approved SEO techniques in order for your pages to be correctly indexed in the search engines. Correct indexing is critical (click here for an explanation).
If you look at the example on the right side of the page, you will see that paid AdWords listings get the prime position on the page, so even if you are the #1 organic listing you are only seen at position #5 on the actual SERP page. You can quickly see how important it is to get right to the top of the organic results (the need for good SEO!). You could argue that it’s easier to just pay for AdWords and ‘buy’ your way to the top. That’s fine in theory, but clicks on adverts can cost in excess of $25 per click. If you extrapolate that and consider that you generally only get a small percentage of those clicks to actually contact you or place an enquiry, you rapidly see just how expensive AdWords paid advertising can become. Plus the costs never stop with AdWords. As soon as you stop presenting your ads (aka pouring lots of money into Google’s bank account) your visibility in the SERP disappears.
If you would like to find out how we can help your website to appear higher in Google SERP pages, contact us now.