Quantity of Google indexed pages in a website influences sales lead volume

According to online research data published by HubSpot, the quantity of Google indexed pages on a website has a direct correlation with the volume of sales leads.

google indexed pages

 

Most SME’s would consider a site with 60 to 120 pages to be quite large, and not many would have over 300 indexed pages. An ecommerce site may have many more pages, but if those are dynamically generated from a database, they are unlikely to be indexed because they may not have permanent page URL’s.

So if HubSpot’s research shows a quantum leap in inbound sales leads when a site has over 300 indexed pages, how on earth do we create this number of pages without bloating the site and making navigation unmanageable?

Blogging is one of the most effective ways to build indexable content and still maintain the integrity of your site. It enables you to write content on a wide range of subjects that are related to your industry, product or company, adding informational value, indexable content and a reason for people to revisit your site regularly. By targeting your blog posts against relevant keywords and optimising them for Google indexing, you have the ability to really ramp up sales leads.

Blogging is one of the fastest growing sectors of the social media world, with blog usage doubling in the past 5 years. Statistics reveal that sites with blogs generate 55% more visitor traffic and it increases Twitter reach significantly. The following chart shows how companies that blog have an average of over 350 Twitter followers compared to an average of 200 followers for non-blogging companies.

blogging increases twitter reach

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