Although Pay Per Click (PPC) campaigns like AdWords and Facebook, and social media activity can generate visits to your website, search engines are the primary method of finding websites for most internet users.
Many small to medium-sized businesses are investing in social media and Pay Per Click advertising (Google AdWords), but many neglect the opportunity to get their websites ranked and found in Google organic keyword search. This represents a huge lost opportunity.
SEO compliments PPC really well. Your initial SEO investment will pay dividends and generate sustained long-term results with minimal ongoing spend. On the other hand, PPC requires continuous investment i.e. you lose all exposure in the search engines if you stop spending. It’s not hard to understand why Google would rather have you spending money on paid PPC advertising, but you don’t have to be trapped in this costly marketing model. SEO can be costly through some of the large agencies, but we offer a range of very affordable SEO packages that even the smallest business can afford.
It’s interesting to note that organic SEO traffic accounts for around 75% of average website traffic, but enjoys less than 15% of the typical online marketing budget, whereas PPC provides around 25% of the traffic and gets 85% of the budget. It’s not hard to see the lost opportunity here! Our affordable SEO packages are a cost-effective long-term investment.
Don’t miss out on search traffic. Contact us now to find out how.